Billboards
2023
Ball pop-up exhibition
at THINK OF THINGS
Tokyo, Japan
Photo crerdits: Ayano Kizawa
The Billboards are the series of small, multi-purpose furniture inspired by rooftop billboards that dominate the urban skyline. Designed to fit on a desk, these pieces can be arranged in various ways to change their appearance and functionality. Additionally, the painted surface is limited to one direction, so the ratio of paint color to wood surface changes depending on the viewing angle, creating a variety of expressions.
For this exhibition, Fujisaku displayed all nine units—three types in three colors—arranged on its own packaging boxes to resemble a cluster of rooftop advertisements. These objects are designed to allow users to transform their desktops into rooftops, enhancing the enjoyment of desk life.